Who hoo! I’m a fan of Matrix products in general but how exciting is it to know they are introducing  cleansing conditioners into their product group.

Capitalizing on the co-washing trend for curlies, Matrix introduced the Biolage Cleansing conditioners available now and previewed the new styling collection products called Stylelink launching in salons in April . The Matrix Biolage cleansing conditioners products are perfect for every hair type and those looking for a one step cleansing option.The scents are wonderful , Pomegrante, Avocado were my faves.The launch event held just last week was celebrity filled at the fabulous Crosby Hotel in Soho in New York City.

Red Carpet guests included :Zosia Mamet, Bethenny Frankel, Frankie Grande, Melissa Rycroft, Kelly Bensimon, Kristen Taekman and more at the Matrix launch for Biolage Cleansing Conditioner and Style Link in New York.

Matrix StyleLink collection ,launching in salons in April will offer a ton of styling possibilities with 11 products and 3 boosters. Now, you can customize your own style recipes – mix, cocktail, layer & boost it to create 1 million looks with dual-link technology that delivers superior styling results.

Girls’ Zosia Mamet arrived at the event with her blonde bob, styled by Matrix Artistic Director Nick Stenson, tousled to perfection. Also arriving in true salon quality form was Bethenny Frankel, styled by Matrix Celebrity Stylist George Papanikolas, Kristen Taekman, Kelly Bensimon, Melissa Rycroft, and Tye Strickland.

Guest like me had their hair analyzed for a personal prescription of Matrix cleansing system. My hair needed the medium formula of Biolage Cleansing Conditioner. I can’t wait to try it!

More information check here Matrix #Stylelink #boostyourstyle

(Photos courtesy of Domainpr)