IT Cosmetics Launches New SuperHero Products

We all love a superhero in our make up bag. You know ,that special product that brings your whole look together. Recently ,Jersey City based IT Cosmetics launched it’s brand new Superhero products just in time for Valentines day. It’s great that my town is home to such game changing brands.




Beauty Editors from NY and NJ gathered in true super hero style to test out new looks with SuperHero Elastic Stretch Volumizning Mascara.($24). Landing at IFly Westchester  we took flight in teams and had a blast. SuperHero Mascara grabs all of your lashes and defines them with buildable layers for blacker , fuller lashes .It stayed in place without smudging or running while flying high speed. SuperHero Elastic Stretch Volumizing Mascara  will be available in February and starting on  February 16th.



Superhero Elastic Stretch Voluminizing Mascara
Superhero Elastic Stretch Volumizing Mascara

IT Cosmetics also introduced a new product that is sure to be a new best seller. Confidence in a Cream ($48.) is their new transforming super cream moisturizer .Designed to actually transform with each application using the Anti -Aging  Armour Regenerative Concentrate that is activated by skin contact.Confidence In A Cream feels light and instantly absorbed . It was developed with plastic surgeons for expert skin transformation.  Look out for it on  now and nation wide in March.




A full buffet, photo booths , karaoke ,and an array of tester products decorated the space. Creating an in flight IT Cosmetics beauty capsule.





Trying out Superhero Elastic Stretch Mascara
Trying out the Superhero Elastic Stretch Mascara


Flying like a #RealSuperHero with our guide” Magic Mike “

If you need more info on the newest products from IT Cosmetics find them @ITCosmetics.


All photos taken with MOTOXPURE



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